New visual identity of the International Industrial Fair: tradition and innovation combined
June 5, 2024 / 3:00 PM
As the 65th anniversary edition of the International Industrial Fair (MSV) approaches, we are introducing a new graphic identity to accompany this and future editions. This new visual concept was developed in collaboration with a creative agency and aims to create a timeless and flexible design that will stand up to the arrival of new trends.
Our vision was to combine the past with the future and create a visual identity that reflects the dynamic evolution of engineering. The new visual emphasises the future outlook, the dynamism of the fields and the diversity of all the activities that MSV offers. We have combined the dynamism of colours and geometric shapes with industrial motifs that represent areas such as automation, digitalisation and innovation.
This combination not only highlights technological progress, but also provides a space to communicate the diverse activities that MSV offers under one roof. MSV is a platform for business networking and sharing the latest trends and innovations in engineering. The new visual concept is designed to support all of these activities and emphasise the importance of the fair as a key meeting point for industry professionals.
We believe that the new visual will help to make every visitor feel part of the dynamic and innovative community that the International Industrial Fair represents. We look forward to seeing you at this year's anniversary edition!
Náhled videa
