Oilily with bold colours and craftsmanship
August 13, 2024 / 8:00 AM
Are you familiar with the Dutch brand Oilily known for its floral and colourful motifs? Its distributor, Modul Dimax Praha s.r.o., will bring their original collections of clothing and handbags to the fair.
Bold fashion has a colourful history
For decades, Oilily has been encouraging a sense of happiness in women all over the world with its colourfulness. This year marks more than 60 years since the brand was founded. The impetus for its creation in 1963 was primarily a young married couple's need to dress their children in cheerful clothes. Over time, production expanded from children's fashion to women's fashion and handbags. Oilily's fashion has always been and continues to be original. It has pioneered bold colours and at the same time inspired other brands. The slogan "The colours on my clothes and accessories brighten my day" captures its signature.
Oilily cares about quality and sustainability
Oilily not only designs clothes and handbags with an eye for detail, but also thinks about the bigger picture. It considers how to be environmentally friendly and creates collections that last for years. By using high quality materials, finishes and recycling PET bottles, it also cares for a happy planet. At Oilily, they also like to use artisanal methods and very peculiar embroidery techniques. That's why they work closely with artisans in India who know how to use these methods.
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