Synergy with trade fairs
May 28, 2024 / 3:42 PM
The trade fair area, with high visitor numbers and international reach, offers an ideal platform for showcasing and testing innovative products and services developed in a living lab. Companies and startups have a unique opportunity to gain valuable feedback from potential customers and investors in a real-life environment. This enables efficient and practical validation of new ideas and technologies.
Fostering collaboration and networking
Linking Living Labs to the fairgrounds will greatly facilitate collaboration and networking between companies, startups, universities, research institutions and other actors in the innovation ecosystem. This environment promotes synergies between different sectors and ensures that innovative ideas can be put into practice more quickly and efficiently. Established trade fair projects such as MSV, TECHAGRO or IDET, which already have a strong international presence, play an important role in this networking.
Stimulating innovation and growth
The concentration of innovative companies and activities in one location leads to a more dynamic and creative environment. Such concentration stimulates not only innovation but also economic growth. The fairgrounds can thus become a key centre of innovation in the region, where new ideas and technologies can be developed and brought to market more quickly.
Strengthening the attractiveness of Brno
The linking of the Living Lab and the fairgrounds will significantly strengthen the attractiveness of Brno as a centre of innovation and investment. This link can attract talented people, new companies and significant investment to the region. This will make Brno an even more attractive place to live, work and do business, further supporting its growth and development as a technology and innovation hub.