BVV Living Lab

Living Labs bring a range of benefits to urban development, innovation and business activities. One of the main benefits is the promotion of innovation, as they provide a platform for testing and validating new ideas and technologies in a real-world environment. This enables faster adoption of new technologies. Another significant benefit is economic growth. Living Labs accelerate the development and dissemination of innovations, speeding up their market introduction. Thanks to feedback and analysis of market potential, innovations can also penetrate the international environment.

The trade fair area, with high visitor numbers and international reach, offers an ideal platform for showcasing and testing innovative products and services developed in a living lab. Companies and startups have a unique opportunity to gain valuable feedback from potential customers and investors in a real-life environment. This enables efficient and practical validation of new ideas and technologies.

The complex offers diverse and extensive facilities for various purposes. There are 12 exhibition halls and pavilions ranging in size from 400 to 15,000 m², more than 20 administrative buildings and over 80 infrastructure buildings. The infrastructure includes more than 10 kilometres of paved roads with various types of surfaces, 3.5 kilometres of collectors for utility lines and more than 500 lighting columns. There are also traffic signs, cameras and urban furniture.