Offer for companies and startups
Product testing and validation
Environment for testing and validation of products and services in a real environment with a defined target group. This allows you to get valuable feedback from potential customers and improve products before launching them on the market.
Networking
Trade fairs facilitate networking with key players in the innovation ecosystem, such as investors, potential clients, academics and government representatives. The Living Lab within the fairgrounds opens the door to new partnerships and business opportunities.
Exhibition and marketing
Opportunity to showcase products and services to a wide audience of potential customers, investors and partners. Living Lab offers a platform for visibility and brand awareness. The environment of the fairgrounds functions as a permanent showroom.
Access to the latest technologies and trends
Trade fairs serve as an exhibition of the latest technologies and trends in the industry. The Living Lab at the trade fairs allows you to follow industry trends and offers inspiration for your own product and service development.
Support and mentoring
Trade fairs with an integrated Living Lab offer companies and startups support and mentoring from experienced experts in innovation and entrepreneurship.
Companies and startups will be accommodated in the Living Lab on discounted terms, with the assumption that operating costs (energy, water, third-party fees) will be covered.
Funding models for Living Labs
Government grants
Government grants are one of the main sources of funding for Living Labs.
Fees for services
Living Labs may charge fees for its services, such as testing and validating technologies, developing prototypes, and providing training.
Private investment
Private companies can invest in Living Labs in exchange for a share of their products and services.
Donate
Living Labs may accept donations from individuals, foundations and other organisations.
Crowdfunding
Living Labs can use crowdfunding platforms to raise funds from the general public.
Specific Living Lab funding models vary depending on focus, goals, and resources.